A women’s liberal party in Switzerland is turning heads with the launch of a topless campaign geared at encouraging roles for women in government. The topless ad features Claudine Esseiva, the 32-year-old head of the FDP-Frauen organization. Esseiva’s breasts are covered by a banner that reads “no more toplessness” supposedly promoting more female representation at the highest levels of Swiss business and government. Critics say the ad is too intellectual, although young male voters seem to think it conveys a very clear message.
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